Software Engineer – MTS Intern
Digital Publishing Suite + Adobe Marketing Cloud
MS in Information and Computer Science,
UC Irvine
What is App Acquisition Analytics?
WHY APP ACQUISITION ANALYTICS
Social Sharing
Identify which social networks your content interacts maximum
Customer conversion
Identify how many users turn into customers
increase revenue
Analyzing your customer conversions to improve strategies for higher revenues
HOW IT'S DONE
WHY USE CAMPAIGNS FOR DPS?
Shifts focus of social media analytics from PUBLISHER posts to USER posts
Converges traffic to a common social share landing page for better conversion tracking
Bypass Campaign dashboards and leveraging Adobe Social features directly